Achieved double-digit growth in YOY Sales for the online/catalog division of a multichannel apparel company while increasing margins and helping to reduce returns
Routinely increased campaign results, including a 40% increase in revenue earned per book (season-to-season) for a gift company’s largest catalog title
Launched a word-of-mouth Referral Campaign that broke even within six months ($25 product honorarium) while significantly reducing customer acquisition costs
Significantly reduced advertising costs and increased customer touches--over $1M in two instances--by changing contact strategies
Managed cultural change for several B2B and B2C companies, including the internet division of the world’s largest travel global distribution system
Developed the three year strategic and business plans for a venture-financed retail, internet, and catalog start-up in the bridal registry/gift business—a business that has since been acquired by a large multi-channel media company
Provided the concepting, consulting, and creative expertise that developed successful start-up catalog, web sites, and stores for numerous B2C and B2B companies
Provided corporate training programs for what was then the nation’s 2nd largest newspaper publishing chain, resulting in routine double digit sales increases in its direct division, a trend that has continued after the sale
Created over 80 turn-key customer retention and loyalty programs by forming partnerships between catalogers and publishers, which most often resulted in a 15% (or higher) increase in subsequent purchase behavior among best customer segments
Conducted feasibility new business development studies for a wide variety of multi-channel retail, finance, and media companies (market research, focus groups, concept testing)