targeted marketing and communications
DIRECTIVES/edirectives helps consumer and business-to-business companies integrate their marketing efforts online, in person, via the phone, and in-the-mail. We understand the strength of each communication channel and how each may work in concert with the others, to provide your customers with an enhanced and augmented experience of your company, as well as a 360 degree, seamless view.
We collaborate with your team or provide creative services to assist you in designing better, more targeted creative, clearer and more engaging messaging—all developed with the means to ensure that customer programs work, are profitable, and have the metrics in place for measurement and for future improvement.
Principal Carolyn Gould is, perhaps, best known as editor of CATALOG AGE (now Multichannel Merchant), where she established the magazine as the retail/catalog industry’s must-read trade publication. Carolyn is widely recognized for her penetrating insights into customer-centric marketing, emerging technologies, and multichannel retailing. She has gained a well-deserved national reputation for being able to cut through the clutter, to get at the essentials of an idea—either to communicate it or make it profitable.
In her diverse consulting business, she has developed fully realized, multi-channel new business concepts using customer behavioral and transaction data—based on customer database and market research, web and circulation analytics—as the starting points of her creative and marketing recommendations.
Her ability to integrate data with superior creative in highly targeted promotions has routinely resulted in season-to-season sales increases between 30-45% for both digital and print businesses whether she directs your creative team or hers. Besides wide-ranging experience in diverse product categories and businesses, Carolyn brings with her excellent communications skills, including copywriting, editorial and publishing expertise, as well as a wealth of experience in branding and socially conscious busineses.
* Collaborative Idea Generation and Concept Development
* Branding/Positioning * Customer Experience Management
* Creative Direction (Electronic & Print )
* Copywriting and Content Development
* Corporate Training and eLearning: Creative Direction, Curriculum Development, and Teaching
* Not-for-Profit Expertise
* CRM Tactical Applications Specialist: Prospecting, Retention/Loyalty, Reactivation/Win-Back, Referral/Word-of-Mouth, Membership/Donor, Re-Commitment and Renewal Marketing Programs using Print, Mobile, Social Media, eCommerce
Discover the Three R’s of the New Marketing:
Results, Improved ROI, and
Read our blog at www.edirectives.blogspot.com
8808 by Dennis Gould. For more of my brother's work, go to www.gouldfinearts.com